The media & entertainment industry is evolving at an unprecedented rate and in the last few decades has given us a lot. The entertainment industry has to struggle a lot in order to generate more revenue while reducing operating cost, also keeping up with the increasing competition. The market is continuously expanding and evolving based on the taste and preference of the customers.
With the aid of Artificial Intelligence (AI), the industry can reach its potential. Artificial Intelligence (AI) and Machine learning would help in better advertisement targeting, optimized media scheduling, targeted content generation, churn prevention and effective content recommendations. On the other hand, other technological advancements such as Internet of Things (IoT) can aid to reach more effectively to the customers. Internet of Things (IoT) enables the company to monitor customers and process their behavioral pattern through their mobile application and suggest them similar contents, eventually catching their attention and getting more views. Alongside, Big Data and Cloud Computing can also benefit the Media and Entertainment Industry by speeding up the processing speed and saving time.
Pridesys Global LLC has been working on implementing these technological advancements in the Media and Entertainment Industry by opening up to globalization.